Climbing Mug Evo

A V2 to the YY Vertical climbing mug. With the market quickly saturating, the mug needed to differentiate. This was done by examining every component to find ways to be more intentional and high quality. For example, every handle style was hand crafted in collaboration with a well known shaper, Simon Favrot, to best mimic various styles of climbing. The colors were specifically chosen to fill in the current product line, and boost brand continuity. The mug silhouette was also updated to appeal to a more modern consumer.