YY Vertical Branding

Although I cannot release "classified" information about the specific contributions I made to the branding documents within YY Vertical. I want to highlight the immediate impact it has made on the brand following my time there.

Some of these changes might seem trivial, but I see branding as making small steps toward continuity and world building. The consumer needs to feel the spirit of the brand so everything needs to point toward that goal; from the footer of a website all the way to the product lineup.

My contributions included: color, materials, patterns, graphics, typography, voice/personality, packaging, and merchandising.